East Is East backdrop
East Is East poster
#4,760 All-time worldwide
#87 1999 releases

Movie profile

East Is East

1999 · 97 min · Assassin Films

Drama Comedy
IMDb FilmDB Where to watch

Box office snapshot

Financial performance

Reference figures based on available reported data.
Worldwide gross $28.2M
Budget $3.8M
Gross minus budget $24.4M
ROI 7.42x

Domestic gross

$14.1M

Estimated from worldwide gross

International gross

$14.1M

Estimated from worldwide gross

Opening weekend

$2.5M

Estimated from worldwide gross

Ranking context

Where East Is East ranks

Positioned across the all-time chart, release year, studio, franchise and genre indexes where enough mapped data exists.
Open rankings
All-time worldwide #4,760 All-time chart position of 12,922 titles Compared with every rankable movie in the current worldwide dataset. 1999 releases #87 Release-year chart position of 249 titles Ranked against movies released in 1999. Primary genre #1,823 Drama of 5,859 titles Genre context based on the first mapped genre on this profile.

Nearby worldwide ranks

Comparable titles immediately around this movie by reported worldwide gross.

#4,757 Friday 1995 · $28.2M #4,758 Victor/Victoria 1982 · $28.2M #4,759 Ernest Saves Christmas 1988 · $28.2M #4,762 Cirque du Freak: The Vampire's Assistant 2009 · $28.2M #4,763 Past Lives 2023 · $28.1M #4,764 The Deep End of the Ocean 1999 · $28.1M

Quick answer

How did East Is East (1999) perform at the box office?

High confidence

East Is East (1999) earned a reported $28.2M worldwide against a reported $3.8M production budget. Its gross-minus-budget figure is about $24.4M. The current gross-to-budget multiple is 7.42x. In this database it currently ranks #4,760 in the current all-time worldwide chart set and #87 among 1999 releases.

Worldwide gross
$28,200,000
Budget
$3,800,000
Gross minus budget
$24,400,000
ROI
7.42x
Source: TMDb. Last updated: Jul 13, 2026. View source Gross-minus-budget is not studio net profit. It excludes marketing, distribution fees, revenue splits, tax incentives and later home/streaming revenue.

Synopsis

Story

In 1971 Salford fish-and-chip shop owner George Khan expects his family to follow his strict Pakistani Muslim ways. But his children, with an English mother and having been born and brought up in Britain, increasingly see themselves as British and start to reject their father's rules on dress, food, religion, and living in general.

Movie facts

Production details

Release date
May 14, 1999
Production
Assassin Films, Film4 Productions, BBC
Countries
GB

Related indexes

Browse related box office pages

Studio / production companyAssassin Films FranchiseEast Is East Release year chart1999 box office Genre chartDrama Genre chartComedy

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AI summary

Why this movie matters

Released in 1999, East Is East is positioned in this dataset as a Drama, Comedy title from Assassin Films. Its box office profile shows that available worldwide gross is $28.2M, reported production budget is $3.8M, gross-minus-budget is $24.4M, ROI is 7.42x. For comparison, it currently sits #4,760 all-time in the current chart set and #87 among 1999 releases. Streaming availability should be checked against the selected United States region because provider rights can change.

AI-generated contextual summary based on available movie, genre, ranking and box office data. It does not replace official distributor notes or financial reporting.
Data noteGross minus budget is not studio net profit. It excludes marketing, distribution fees, revenue splits, tax incentives and downstream revenue. Domestic, international and opening weekend figures marked as estimated are modelled estimates.