Primary Colors backdrop
Primary Colors poster
#3,242 All-time worldwide
#62 1998 releases

Movie profile

Primary Colors

1998 · 143 min · Universal Pictures

Box office snapshot

Financial performance

Reference figures based on available reported data.
Worldwide gross $52.1M
Budget $65.0M
Gross minus budget -$12.9M
ROI 0.80x

Domestic gross

$26.0M

Estimated from worldwide gross

International gross

$26.0M

Estimated from worldwide gross

Opening weekend

$4.7M

Estimated from worldwide gross

Ranking context

Where Primary Colors ranks

Positioned across the all-time chart, release year, studio, franchise and genre indexes where enough mapped data exists.
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Quick answer

How did Primary Colors (1998) perform at the box office?

High confidence

Primary Colors (1998) earned a reported $52.1M worldwide against a reported $65.0M production budget. Its gross-minus-budget figure is about -$12.9M. The current gross-to-budget multiple is 0.80x. In this database it currently ranks #3,242 in the current all-time worldwide chart set and #62 among 1998 releases.

Worldwide gross
$52,090,187
Budget
$65,000,000
Gross minus budget
-$12,909,813
ROI
0.80x
Source: TMDb. Last updated: Jul 13, 2026. View source Gross-minus-budget is not studio net profit. It excludes marketing, distribution fees, revenue splits, tax incentives and later home/streaming revenue.

Synopsis

Story

In this adaptation of the best-selling roman à clef about Bill Clinton's 1992 run for the White House, the young and gifted Henry Burton is tapped to oversee the presidential campaign of Governor Jack Stanton. Burton is pulled into the politician's colorful world and looks on as Stanton -- who has a wandering eye that could be his downfall -- contends with his ambitious wife, Susan, and an outspoken adviser, Richard Jemmons.

Movie facts

Production details

Release date
Mar 20, 1998
Production
Universal Pictures, Mutual Film Company, Icarus
Countries
FR, DE, JP, GB, US

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AI summary

Why this movie matters

Released in 1998, Primary Colors is positioned in this dataset as a Drama, Comedy title from Universal Pictures. Its box office profile shows that available worldwide gross is $52.1M, reported production budget is $65.0M, gross-minus-budget is -$12.9M, ROI is 0.80x. For comparison, it currently sits #3,242 all-time in the current chart set and #62 among 1998 releases. Streaming availability should be checked against the selected United States region because provider rights can change.

AI-generated contextual summary based on available movie, genre, ranking and box office data. It does not replace official distributor notes or financial reporting.
Data noteGross minus budget is not studio net profit. It excludes marketing, distribution fees, revenue splits, tax incentives and downstream revenue. Domestic, international and opening weekend figures marked as estimated are modelled estimates.